Proof
Answering three pivotal questions that you’re too polite to ask
"Do you know what you're doing?"
I get it. No startup can afford to trust their case studies (and customer relationships) to an amateur.
So here’s the quick summary of how I’ve earned my expertise:
- 13 years marketing B2B brands across agency, in-house, and consulting roles
- 7 years leading content teams inside NYC SaaS startups
- Dozens of customers interviewed
- Hundreds of assets created
But I won’t lie — it hasn’t been all highlights. I’ve also seen or made every imaginable mistake along the way.
And those hard lessons are what ultimately forced me to design the systems and refine the skills my clients profit from today.
Key Career Stops
"Is there any real evidence?"
Of course. I won’t post my full portfolio here, but I will share a few contrasting examples…
Product Category
Legal operations software
Customer Segment
Corporate legal departments
Unique Trait
Earned industry award for the customer and Business Insider coverage for the brand
Product Category
Call center software
Customer Segment
Retail support teams
Unique Trait
Case study was produced alongside video combining interviews and product demos
Product Category
Website translation software
Customer Segment
Brand localization managers
Unique Trait
Includes a hard financial metric AND supporting quote from C-suite member
Product Category
Legal operations software
Customer Segment
Corporate legal departments
Unique Trait
Secured case study early in customer lifecycle by centering the story on implementation
Product Category
Call center software
Customer Segment
Logistics support teams
Unique Trait
Contains candid and relatable quotes from customer describing their former struggles
Product Category
Website translation software
Customer Segment
Brand localization managers
Unique Trait
Engages both highly technical and strictly commercial buyer personas
"Will I enjoy working with you?"
Probably best if I defer this one to a few folks who already have…